For "Simonatix," I developed the complete corporate identity and communication strategy. The challenge was to position Neuro Athletic Training as a service aimed at helping aspiring athletes improve their performance. The wordmark combines the founder's name "Simon" with the industry abbreviation "NAT" (Neuro Athletic Training), creating a dynamic and relevant brand. The brandmark further emphasizes this by playing with positive and negative space to visually represent neural processes, incorporating the founder's initials in a clever, subtle way.
